With The Toy Man® eChoice Award, products that rise to the top in their evaluation results are given recognition from the perspective of the editor. An editor tends to be more strict in the evaluation of products and services. This results with a more unique view of what makes a product or service a good investment whether for buyer, reseller or consumer.

The Toy Man® eChoice Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

Cognitive skill development and funFactor are two of the most important elements that help a product to earn this award. Products that are awarded The Toy Man® eChoice Award are set apart from the average and assure higher return in investment.